RAJ Hospital Branding
RAJ Hospital has been dedicated to providing quality healthcare services to the community. However, to enhance its credibility, accessibility, and brand presence, a strong and cohesive identity was essential. Through strategic branding, RAJ Hospital now reflects trust, care, and medical excellence—both online and offline.
Brand Journey
Challenges
- Lack of a defined brand identity to establish trust and recognition.
- Inconsistent branding across digital and physical platforms.
- Limited online presence, making it difficult for patients to access information.
- Absence of professional brand materials like stationery and signage.
- Need for a modern, user-friendly website for seamless patient engagement.
Approach
- Developed a professional brand identity, including logo, colors, and typography.
- Created structured brand guidelines to maintain consistency across all touchpoints.
- Designed brand stationery, signage, and marketing materials for a polished presence.
- Built a responsive and informative website, ensuring easy access to hospital services.
- Integrated SEO-driven content and an intuitive user experience to enhance online visibility.
RAJ Hospital Brand Guidelines
RAJ Hospital Merchandising
RAJ Hospital Stationary
Social Media Branding
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